October 2009
1 post
5 tags
Lessons from Market Research / Consumer Product...
photo by Labzeus
I concluded my internship at Ruth Diamond Market Research, a company run by one of my professors Rhonda Ried, and thought I would share some lessons learned about administrating surveys.
Conducting the Survey
For general in-mall surveys, one of the hardest parts is getting people to stop for surveys, aka The Pitch. On location surveys are a lot easier to get response...