the Five Eras of the Social Web

Jeremiah Owyang, a Forrester senior analyst, gives a look back and a future prediction on how consumers, companies, media and social networks have gone through changes that change the way they engage and will continue to do so. He presents this as “the Five Eras of the Social Web.”

The report was based on both quantitative by Cynthia Pflaum (@cpflaum), and quantitive through interviewing 24 companies.

Picture: the Five Eras of the Social Web

DestinationCRM.com has a great summary of the report.